I am an industry designer focused on UX/UI, Web, Print and Photography.

Currently I am the lead Application Designer with Birchwood Automotive Group's TSI Innovations where I have developed the design and front-end for web applications in a Lean, Agile and Scrum environment. As the Group’s primary UX/UI designer, I help manage several PHP projects that are comprised of four different groups of our 22 developers, including one .NET team. I am accustomed to Git, LESS/SASS, Bootstrap, Visual Studio and have also designed and lead projects for Android and iOS. In addition to implementing HTML and CSS I am comfortable working with jQuery, Javascript and PHP.

For many years before that, I held contract positions and was avidly freelancing my print design, web design and photography work for Winnipeg collectives of all and SIZES.

Here's some of my work.

University of Winnipeg Students' Association (UWSA)

As the lead print designer for the bustling and policy induced UWSA, I helped brand dozens of initiatives over the past four years. They taught me the importance of communicating effectively with a broad range of student social groups and a revolving UWSA executive that changed on a year-to-year basis. During my time I havce implemented designs on a diverse set of canvases including posters, banners, handbills, buttons, banners, t-shirts, websites, jewel case covers, screen prints and even a Half Pints beer label for the UWSA Bike Lab.






Robertson
College

Working at Robertson College has taught me the implementations of site design and development on a large business scale. Optimizing and split-testing landing pages with visual cues and call-to-action marketing engrained a tool set that went well beyond the traditional duties as their lead front-end web designer.




During my two years with Robertson, I helped achieve great leaps in conversion rates with New Media Manager, Jordan Fuchs, and gained very useful online marketing tactics from Perry Marshall’s "Landing Page Conversion Express" six-week webinar and D Bnonn Tennant's "Attention-Thievery 101".

Since bringing me aboard Robertson had a 22% increase in conversion rates on my RC.com form redesign, a 44% increase in conversion rates on my redesign of Westervelt College's generic landing page, a 29% increase on my form call-to-actions, which now presides on all Robertson sites and landing pages, and a 44% increase — comparing Q1 of 2012 to Q1 of 2013 — in overall conversion rates after my redesign of Robertson College's main site.

Stylus Magazine

Being the Artistic Director for Stylus Magazine has been an absolute privilege and incredibly unique outlet for my illustration, photography, creative writing, photojournalism, typeface design, layout management and copyediting. I began managing all of our advertising contracts the last two years with the magazine while building a team of two-dozen gifted illustrators and photographers, and outsourcing work to dozens more, to create and distribute a unique product in a dominating digital world for the past five years.

PROGRAMS/LANGUAGES USED:
Adobe Photoshop, Illustrator, InDesign, Flash, NetBeans, HTML, CSS and PHP.




Please have a look at some of my layout and typeface work.








Photography

I have been lucky enough to travel around North America shooting and reviewing concerts in Austin, Minneapolis, Calgary, Washington and locally at Winnipeg Folk Fest, TD International Jazz Fest and basically every venue in our fine city.

There's more at my Flickr account.

Birchwood Automotive Group

Working with Birchwood Automotive Group's TSI Innovations, I have helped lead the design of web application development with our Lean practices, Agile processes and Scrum. Focused primarily on UX/UI design and front-end development, we have several PHP projects on the go, which are comprised of four groups that make up our two-dozen developers, including one .NET team. I am accustomed to Git, LESS/SASS, Bootstrap, Visual Studio and have also designed and lead projects for Android and iOS. While being fluent in HTML and CSS I am also comfortable working with jQuery, Javascript and PHP.

PROGRAMS/LANGUAGES USED:
Adobe Photoshop, Illustrator, InDesign, NetBeans, Balsamiq, Bootstrap, HTML, CSS, PHP, Javascript, jQuery, Navicat, SimpLESS, BitBucket and TargetProcess.